Sun Metro seeks to revitalize its brand, add new services
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EL PASO – Although still considered one of the safest public transportation systems in the country, the Sun Metro bus company has seen an increase in accidents in recent years. Sun Metro decided to face those problems and embrace an atmosphere of change according to Sun Metro public affairs coordinator Laura Cruz-Acosta in the hope that the company can once again climb to the top of the Safest Public Transportation list and offer a ”fresh start.”
Cruz-Acosta said that the company has been around since the late 1970s and needed a new face, an image that would capture the public’s attention. “One of the things that happened in 2006 is that the system started falling apart. It started to become this running joke for the city, and the city decided that it needed to revamp the system overall,” said Cruz-Acosta. “And it did just that,” said Cruz-Acosta.