Food trucks leverage border street food tradition into storefront businesses
Borderzine reporter Nicole Madrid explores how some El Paso entrepreneurs used food trucks to test and build their brick and mortar businesses.
FROM FOOD TRUCK TO STOREFRONT
NATS 1: [Fade in sounds of food truck generator humming. Keep low under TRACK, fade out under “options.” ]
TRACK 1: (:28)
THE HUM OF A FOOD TRUCK HAS BECOME THE SOUNDTRACK TO MANY EL PASO MEALS IN RECENT YEARS, ATTRACTING DINERS WITH THEIR UNIQUE AND AFFORDABLE OPTIONS. NOW, FOOD TRUCK OWNERS LIKE PALOMA TREJO ARE MAKING THEIR NEXT STOP A BIT MORE PERMANENT. ACT 1: Paloma Trejo (:07)
“We always had the idea of doing a store front, and we used the food truck as sort of like the vehicle to get us here.”
TREJO STARTED SWEET ADDICTION, EL PASO’S FIRST DESSERT TRUCK, IN 2012.