The owner of a unique boutique in Juarez, called Julia & Ernestina, is hoping that the store’s mix of U.S. collectibles, Mexican antiques and artisan crafts can keep shoppers south of the border. “Everyone runs to El Paso to buy things, leaving Ciudad Juarez at a disadvantage,” said store owner Monica Renee Morales Gallo. She believes that in order for Ciudad Juarez to rebound economically money has to be circulating in the city and not outside. Julia & Ernestina is filled with products made by artisans, designers and companies from different parts of the Mexican republic. It also carries collectibles and one-of-a-kind items.
“Julia & Ernestina is a new concept here in Ciudad Juarez,” Morales said.