The COVID-19 pandemic affected a wide range of businesses during the past year, especially nightclubs in Ciudad Juárez but some businesses found ways to reopen and adapt. Now, they’re faced with a new health order limiting hours and capacity and forcing some to close their doors once again as cases and hospitalizations spike. Nightclubs and restaurants have looked for ways to stay in business. “We had to turn everything into e-commerce we tried to sell remotely and reach the customer ourselves, said Pepe Hernandez, a founder of “Punto Unión,” an upscale property with restaurants, bars, and nightclubs. The months when businesses were forced to close under a health mandate to slow the spread of COVID-19 were difficult.
“The entertainment business ended, so we did it through other brands; we launched a sushi brand, mixology courses, food, and some businesses we turned completely into something new, ” Hernandez said.