EL PASO – A graphic designer aspires to become master of the design and appearance of letters and words through study and craft. Kerning, leading, ascender, and descender –these are all words that are burned in to a graphic designer’s mind. We obsess over things like kerning, leading, and rivers, things that mean nothing to the public but make all the difference in a word’s ability to get your attention. But here, on the borderland, some become masters of hand lettering design by tradition. El Paso has a rich tradition of hand lettering. Every local bakery or neighborhood store is covered in hand painted words declaring their Mexican authenticity.