Why do Mexican snacks taste better than their U.S. versions?

Although many snack brands offer the same products worldwide, it seems when they are consumed in different locations they taste different. That’s something you hear a lot from people who live on the border here in El Paso, Texas, and Ciudad Juarez, Mexico. I made a questionnaire on Instagram to ask my friends and followers which products they felt tasted better in Mexico, I got an overwhelming amount of responses. Most of the people who responded claimed that Coca-Cola soda and chips by Frito Lay, such as Cheetos, Doritos, and Ruffles taste better when made in Mexico. Others went with Mexican sweets such as Ganzitos, and spicy candies such as Pulparindos and Rockaletas.