Bigger eyes, smaller nose and even a breast enhancement are available through several beauty apps South Koreans are routinely using to modify their virtual appearance. I tried it myself when I was living in Seoul, South Korea, while studying abroad and got hooked. To this day, I still use the apps. Editing your digital image is so easy to do through the apps that many in the younger generation in South Korea expect everyone to tweak their looks. “Editing is so common that you seem to be a rebel without any edit done your looks,” said one app fan, SeungHae Ro.