EL PASO – Winter cold is blowing and Christmas trees and lights are set up around the mall as a line stretches around the Cielo Vista Mall into the Foot Locker on the drop date for the latest Air Jordan 11 “Playoff” sneakers. Worn by the National Basketball Association’s phenomenon Michael Jordan of the Chicago Bulls. The Jordan Brand has remained a popular and growing one-billion-dollar investment even after Jordan retired. The release of a new model Air Jordan still causes a shopping frenzy among the so-called sneaker-heads – consumers who will go to any extremes to buy a pair of the shoes at an average price of $185 every month. The fascination sneaker heads have with these shoes goes beyond just the Air Jordans, says Bryan Polk a sneaker-head living in Baltimore.