ImpreMedia CEO — Latino journalism is now less about language and culture and more about competing as major media

EL PASO — The Chief Executive Officer of ImpreMedia, the nation’s leading Hispanic Media Company, told students at the University of Texas at El Paso that media today must inform, educate and empower communities. Born into mainstream media — Monica Lozano’s father owned the powerful La Opinion, a Spanish language newspaper in Los Angeles — she quickly realized that she would find her destiny in the field of journalism. Lozano said she trained teams of Spanish language journalists to do groundbreaking reporting, which had a lasting effect on the profession and the community. “The evolution of the Latino community and media, that is my greatest achievement,” she told a group of students and faculty at UTEP. Her professional life took a new turn in 1990 when she moved from the journalistic side of media to the business side.

The choice to consume healthier organic dairy products comes down to price

EL PASO — As the sun rises over the desert landscape, the rushing hooves of a herd of 80 calves creates a dust storm as they rush to their morning feast of gourmet quality hay bales. The calves and cows at Licon Dairy are the VIPs of the dairy industry in the greater El Paso area. Licon Dairy does things differently than other local factory farm competitors such as Price’s Creameries. Licon raises organic livestock — no hormones, no antibiotics, no mysterious injections for these happy and healthy bovines. “You have to give them the best quality of hay to keep them healthy,” said Angel Licon of the Licon Dairy family, “We start them off healthy by leaving the calves with their mothers to feed and get all of the nutrients from their milk.