EL PASO – The Texas Blind Salamander, an endangered species getting closer to oblivion because of the drought that descended on our state, appears to be alive, well and indeed thriving in the swamp-cooled hollows and dark passageways of El Paso’s City Hall. The wily diehards have mutated to achieve some degree of communication skills despite their small size and terrible handicap. Although they remain sightless, they have been given public relations assignments by the city manager. Their first major assignment hit the top spot on the front page of the printed edition El Paso Times Wednesday under the headline. “Survey asks if El Paso should drop ‘sister city’ relationship with Juárez.”
Way to go salamanders! With 15 years of international public experience under my belt, I can tell you that rookie flacks don’t usually make the front page in 72-point type!