El Paso Times launched somosfrontera.com in August 19 to reach the growing Spanish speaking population coming from Juárez.

El Paso Times launches Spanish language online publication

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EL PASO – In El Paso somos frontera.  That means we are the border and The El Paso Times has adopted that reality as the name of its new Spanish language web newspaper. Targeting an audience in a city that is ranked first in the U.S. in the number of people who speak Spanish at home, The Times launched SomosFrontera.com  on August 19. “We saw the need to cover detailed information about Ciudad Juárez, about what’s going on in El Paso, and about what’s going on in Las Cruces,” said Editor in Chief Lourdes Cárdenas. Spanish is the most commonly spoken language in the western hemisphere, including 16 percent of the U.S. population. Here in the borderland, Spanish is considered the most valuable second language for native English speakers.

Children learn Spanish at home

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JOHNSON CITY, Tenn. — Karen Childress plays UNO with her two youngest children at the kitchen table, while her eldest son reads a book. The little ones shout out the colors and numbers, drowning out the sound of their brother slowly but correctly pronouncing each syllable on the page. It is Spanish time for this English-speaking family. Exercises like card games and books sharpen their knowledge of the Spanish language.