Media Report – April 1, 2011

CNN MAKEOVER

CNN en Español looks to appeal the growing U.S. Latino community by redesigning its news show lineup in April. Changes include a live three-hour morning program “Café CNN,” a money-management show called “CNN Dinero,” and “Conclusiones” a late-night wrap-up. “CNN Investiga,” which resembles CBS’s “60 Minutes”, is set for Sunday evenings. NEW APPROACH

Mark López, who heads Google’s Hispanic unit, says he’s planning a different approach to the U.S. Hispanic market, placing greater emphasis on cultural affinity. The strategy already is being employed by networks such as Univisión and Telemundo.