Junior Vasquez takes a picture in front of local restaurant, Nona's Pizza Bar, for an Instagram post. (Yvette Kurash/Borderzine.com)

Social media gets the ‘word of mouth’ out to retail customers

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EL PASO — When Nona’s Pizza Bar opened last summer there was no grand opening celebration and no traditional ads were bought to promote the new restaurant. The Sun City found out through the new “word of mouth” —Facebook, Twitter, and Instagram. The storefront was ready on Sunday evening and they opened the following day to a good crowd without missing a beat. Once a picture of Nona’s famous LED “El Paso” sign was posted on social media, everyone wanted a piece. If used correctly, social media can help build a small business in El Paso through these networks.