San Diego Padres’ Mexico, borderlands strategy fitting well with El Paso Chihuahuas

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The San Diego Padres are aiming to appeal not just to San Diego crowds, but also to fans in Mexico and border cities. With TV and radio broadcast deals in Tijuana. and playing two games in Mexico earlier this year, the Padres traveled to El Paso and faced their minor league affiliate, the El Paso Chihuahuas, to bring the major league experience to the border. The Padres were just coming off from playing two games against the Houston Astros in Mexico City before coming to El Paso March 31. The idea ended up being a successful attempt to expand on the relationship Major League Baseball has with Mexico.

Thalia, a powerful and intimidating (?) Chihuahua. (Jose Luis Hernandez/Borderzine.com)

The El Paso Chihuahuas – The image of powerful, intimidating winners… really?

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EL PASO – It’s been two weeks since I was sitting down at home and watching the live-stream of the announcement of El Paso’s new Triple A Baseball team name at the Plaza Theatre, and I still can’t believe what I heard and saw. After all the suspense and speculation, I let out a loud and horrified “no!” as I saw the name “Chihuahuas” being unveiled. When friends texted me saying how mortifying and ridiculous the name was, I realized I wasn’t the only one who was horrified and embarrassed. How this name was chosen over more intimidating names like Sun Dogs, Desert Gators, or Buckaroos is beyond my comprehension.