‘Mexican Black Friday’ struggles to compete with U.S. deals in border towns

By |

CD. JUAREZ– People gather in the electronics section of Walmart two weeks before Black Friday with their shopping carts still empty, going in circles among the store’s sales staff, who today wear red T-shirts announcing “the cheapest weekend of the year.”

As they tell shoppers that the price for the 60-inch flat-screen TV in front of them is the lowest they will ever see, someone with a microphone urges shoppers not to wait until Black Friday to do their Christmas shopping: “Forget about the long lines, ‘the good weekend’ is here.”

El Buen Fin, dubbed the Mexican Black Friday, took place from November 13 to November 16 this year. In past years, El Buen Fin has rung up to 197 billion pesos in sales, according to the Confederation of National Chambers of Commerce (Conacaco), This year was expected to bring in between four to eight percent more. While El Buen Fin has been successful in most parts in México since its inception in 2011, it hasn’t had the same success in border cities such as Cd. Juárez where shoppers have access to U.S. Black Friday sales.

U.S. businesses feeling the pinch of weaker peso

By |

 

EL PASO – Six months after the downward slide of the peso in Mexico began squeezing the pocketbooks of Juarez residents, El Paso is starting to feel the sharp impact of less goods being sold on this side of the border, officials say. “I mainly come to El Paso to buy clothes for my son, the jeans and shirts he likes are cheaper here,” said Dona Maria Guadalupe Pacheco, a resident from Ciudad Juarez, who comes to El Paso to buy the items she needs. “I cross the bridge twice a week, I shop here in downtown El Paso. Due to the high price of the dollar, I cannot spend as much money as I used to spend before, I remember spending 50 dollars, now I only spend 20 dollars.” The value of the dollar in the last year has increased about 27.33 percent against the Mexican peso, according to the United States Federal Reserve Bank.

Border job growth tied to better college prep, school funding

By |

EL PASO – Political and community leaders on the U.S.-Mexico border are promoting improved college graduation rates as a key to future economic development in the region. The importance of increasing the number of college graduates to attract and fill high skill, high paying jobs was a big part of the discussion at the 2014 Border Legislative Conference Sept. 12 in El Paso. The conference brought together civic, political and business leaders from both sides of the border to talk about issues of trade, commerce, mobility and education. “There must be a push for higher education in order for the border region to succeed,” said Rep. Joaquin Castro, D-Texas.