invites El Paso area community members to participate in a focus group for the redesign of Borderzine’s website


EL PASO – will conduct a series of focus groups interviews in order to generate information that will support the redesign of the organization’s website with the purpose of better serving the needs of its readers.

Borderzine is inviting members of the El Paso community to participate in this focus group interview which is being scheduled to take place at The University of Texas at El Paso on Monday, November 25 in Cotton Memorial building Room 306 from 6:30 p.m. to 7:30 p.m. Borderzine subscribers who are familiar with the organization’s current website are encouraged to participate.


The objective of the focus group will be to obtain direct insights from loyal Borderzine readers; tapping into their own experiences to better serve their needs.

Specific goals for the focus group are:
1. Identify design and usability strengths and weaknesses.
2. Identify any gaps between what the website provides and what readers want.
3. Identify lifestyles and gather psychographic information about readers.
4. Identify news consumption preferences and communication styles.

The focus group will take approximately one hour to complete and it will be facilitated by Eli Garcia, Public Relations Senior Lecturer at UTEP’s Communication Department. The session will be recorded, and a confidentiality agreement and permission to record will need to be signed prior to starting the focus group. Participants’ identities will not be revealed in any form through the analysis and reporting process. Information gathered from this focus group will be considered to improve the overall experience of Borderzine’s website and will not be published.

Please contact Angel Cancino at to be considered for participation, request any additional information on dates and location and to let us know if you need any special accommodations. A map of the location will be provided along with information about parking to those who volunteer to participate. The first 12 volunteers will be considered for participation. Light refreshments will be provided.

Borderzine readers who are not in the El Paso area or cannot attend this focus group for any other reason are encouraged to send their comments and suggestions via email.

Angel Cancino
Program Assistant
(915) 226-2616




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