Media Report – April 1, 2011

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CNN MAKEOVER

CNN en Español looks to appeal the growing U.S. Latino community by redesigning its news show lineup in April. Changes include a live three-hour morning program “Café CNN,” a money-management show called “CNN Dinero,” and “Conclusiones” a late-night wrap-up.

“CNN Investiga,” which resembles CBS’s “60 Minutes”, is set for Sunday evenings.

NEW APPROACH

Mark López, who heads Google’s Hispanic unit, says he’s planning a different approach to the U.S. Hispanic market, placing greater emphasis on cultural affinity. The strategy already is being employed by networks such as Univisión and Telemundo.

WOMEN’S DAY

Reporters without Borders commemorated International Women’s Day this month with the release of a report called “News Media: A Men’s Preserve that is Dangerous for Women.” It highlights the dangers that women face while pursuing a career in journalism. Included were interviews with female journalists around the world such as Magali Norvis Otero Suárez, Cuban journalist from Hablemos Press in Havana.

Among  covered themes: inequalities both in newsrooms and coverage, violence and other risks unique to certain countries, victims of violence, and female advantages. For complete report visit:

http://en.rsf.org/IMG/pdf/international_women_s_day_2011.pdf

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Editor’s note: This column was previously published on Hispanic Link News Service.

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